The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the company announced that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a increase in AI content, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this material is considered low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or surreal.
Our research shows that a lot of users appreciate content made with AI tools, including AI artwork to informative clips, and we intend to offer the community the power to increase or decrease of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The service announced that there are currently over a billion videos on its service identified as artificially created. Collectively, more than 100 m pieces of content are uploaded to the platform every day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they watch by opening the “manage topic” option in the platform and selecting AI-made media. Additional categories that currently be controlled under the setting include current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require content makers to tag convincing AI-generated content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.
In addition, the platform will now add an AI-generated watermark to content produced via its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This step is intended to stop users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is also launching a two million dollar educational fund for specialists and organizations to produce educational content about using AI responsibly. This program will benefit non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has justified its safety measures, amid discussion over plans to cut jobs for numerous content moderators in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A company official clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content before it has to be seen by humans. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
